Similar Expertise, Different End Goals: Monetizing Your Personal Brand Your Way with Katrina Owens

What if two people could have nearly identical expertise in personal branding and visibility… but build completely different businesses from it?

In this episode of The Power Table Podcast, Taylor sits down with Katrina Owens, podcast host, speaker, and award-winning Personal Branding and Public Relations expert, to talk about the many ways entrepreneurs can monetize visibility and build authority in their industries.

While Taylor and Katrina both teach personal branding, speak on stages, and help entrepreneurs increase their visibility, this conversation explores how similar expertise doesn’t always lead to the same business model or end goals.

Together they discuss how entrepreneurs can define success on their own terms, the responsibility that comes with influence, and the role of PR, collaborations, and events in building brand authority.

Katrina shares insights from her work helping entrepreneurs become the famous face of their business through aligned PR strategies, while Taylor reflects on how visibility can be leveraged through community building, speaking, and relationship-driven opportunities.

This episode is a powerful reminder that when it comes to personal branding, there isn’t one right path—there are many ways to build influence, credibility, and impact.

In This Episode We Cover

• Why personal branding is a strategy, not the end goal• How entrepreneurs with similar expertise can build very different businesses• The importance of defining success based on your own values and goals• How PR and media visibility build brand authority• Why third-party validation matters in personal branding• The role of events, speaking, and collaborations in growing influence• How visibility planning can lead to real business opportunities• The responsibility that comes with building a platform and influence

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Transcript

SPEAKER_01 0:00

Where two people can have very similar expertise and build completely different businesses from it. And that's exactly the conversation that we're having today. Welcome back to the Power Table Podcast. I'm so excited to bring you this episode today. And we're going to talk about personal branding, visibility, and the relationships that open doors in your business, especially with people who do things very similar to you, and that technically someone else in a different situation might view the two of you as competitors. And to have this conversation, I'm joined by my dear, dear friend Katrina Owens, who is a podcast host, speaker, and award-winning personal branding and public relations expert who helps entrepreneurs become the famous face of their business. Katrina and I actually have a ton of overlap. While I don't teach on PR and media, the two of us both teach on visibility and personal branding. We both speak on stages and events around the North American continent. We both help entrepreneurs step into greater authority and recognition in their industries. But what is so interesting about this conversation and why I wanted to bring it to the podcast is that while our expertise overlaps, the way we approach our visibility, how we structure our businesses and the end goals that we're building towards look extremely different. So you're going to get a little bit of fun insight into what it would be like if you were in the group chat with Katrina and I and we talk about our strategies behind personal branding, how we view the goals we're working towards, the responsibility that comes with influence, and how entrepreneurs can define success in a way that aligns naturally with their personal goals outside of just their services or expertise in their business. We also dive into how brand authority is built, the role of third-party validation, and how events, collaborations, and PR can all play different roles in growing a personal brand. If you've ever wondered whether there is a right way to monetize your visibility or personal brand, or how to work with people who technically compete with you, this episode is a great reminder that there is always more than one way to win. So let's dive into the episode. Hi, Katrina. Welcome to the podcast.

SPEAKER_00 2:14

Thank you for having me. Honestly, long overdue. Like we should have done this ages ago.

SPEAKER_01 2:20

I know. You know what's really funny is I was thinking about it as I was waiting for you to jump into the recording room. I was like, what why haven't I done this like six or seven months ago? So for those of you who are listening, just like a little bit of context. Like, I feel like Katrina, I've never said this to you, but you're like my Canadian like soul sister. And we have been at so many events together in person. And then I was thinking, I was like, I actually don't know if we've ever even had a virtual like call like this. Like I've never seen you on a screen. I've only ever just sent you like dozens of voice notes or seen you in person.

SPEAKER_00 2:55

Yeah, and like what a blessing that is. And I feel the same way about you. It's so funny. I probably think about you like once a day.

SPEAKER_01 3:02

Same, same. Whether it's I have to tell Katrina about this, I wonder what Katrina would do in this situation. I saw her content. It's so good. You guys, you're gonna meet her at Power Table Live. This is a spoiler alert in case you haven't seen the announcement that Katrina is speaking. But when you meet her, you're gonna fall in love with her and don't steal her because she is my friend. But just kidding, you can all be friends with her too.

SPEAKER_00 3:24

Yeah, we can all like, you know, be in a little club together, power table club.

SPEAKER_01 3:28

I love it. That should be an official cognitive.

SPEAKER_00 3:32

Take that and take it around with it.

SPEAKER_01 3:35

All right. So let's get into the topic today. Um, and I'm so excited. You and I talked a little bit about this back and forth with texting, but basically, Katrina and I were having this conversation where we were talking about, like, we do kind of similar things personal brand and visibility coaching. We both have events, we both work with mostly female entrepreneurs kind of operating at the same level. And yet, our end goals are wildly different, and it never feels like competition. And in fact, it's more of a place of where we very much feed off of each other's ideas and energy, and it's really, really cool. So you're building basically Katrina Owens, the brand, the personality. And I'm kind of taking a different approach, and I'm using my personal brand to build the power table as a separate community media and events company. And we just had this really cool conversation about how wildly different our end goals are. So I wanted to bring that conversation to the podcast. And I wonder if you'll share, just by starting, like thinking and talking about that difference, like how you got super clear on your end goal as a personal brand. And maybe just talk a little bit about why that's so important to have that end goal.

SPEAKER_00 4:46

Yeah. And I think, you know what's so interesting? I think it really articulates the fact that like personal branding is a strategy. It's like the personal brand isn't like the end goal, which is like, you know, people often in the early stages. I think I even probably did this back in the day where I was like, I want to have a personal brand. And then you realize, like, well, actually, like you already have one. It's how you kind of nurture it, design it, create it, amplify it when it becomes like the strategy to actually feed into something larger. So when I think about my own personal brand, I mean, for those that don't know me, I love to use the word famous. I love to feel famous. Since a very young age, I've always wanted to be famous. And I think a lot of how I view personal branding is actually through a lens of celebrity. So when I look at like our classic celebrities, you know, the A-listers, the people that we might see in the movies or in magazines, or just kind of recognize from social media, those people have all become wildly famous under their own name. And what this enables them to do is lots of different things. So, yes, they might star in movies or, you know, have a top charting podcast or get brand partnerships. This also enables them to one day have the financial capability to maybe like quietly invest into, you know, other products or services where, you know, they're not necessarily the face, but it provides even more revenue streams, passive income, honestly. And I think the person, I don't like to reference her, but I think she does a really great job of doing it, is someone like Kim Kardashian. Okay. We know who she is. Her name carries so much weight, regardless of what you think about her. But at the same time, she has had this amazing ability to start all these different companies, whether it was her skincare line, Skims, the clothing brand, you know, she has an investment firm. All of those different things are like byproducts of her creating this personal brand that people initially wanted to buy into and built an audience around. So when I think about myself, it's kind of in the not that I'm taking the same path as Kim Kardashian, but it really is how do I continue to build authority, awareness, credibility, and trust under my name so that I can one day maybe quietly invest in other businesses while still being able to speak, to write books, to, you know, have my own community of people that might come with me if I one day invest in a product line or something like that. So for me, that really is what that end goal looks like. It's, you know, I actually had an agency that was under a different name back in the day. And I really didn't like building it. I was like, I just want to be me. And I found it really hard to separate myself from this other thing. And I, that's what brought me back to this model, which at one point felt like kind of a step back because I was like, oh, isn't the thing to like build this other entity? But I just realized it's a different strategy to your point. So that's kind of like how I view my personal brand strategy, which to your point is so vastly different from what you're doing with Power Table.

SPEAKER_01 7:58

Yeah, it's funny while you were talking about how you felt like this gave you more freedom and it felt so authentic and more like you, because I actually had that experience when I created the power table and separated myself and had that entity. I was like, oh my gosh, content is so easy. The long-term planning is so easy. I can do all these other things on the side. And it all suddenly feels like me. And so for my, like in my case, actually separating myself out and having those two existing entities, like Taylor Smith, I'm a keynote speaker, I'm a serial entrepreneur, I, you know, work with other brands, and I'm the founder of this company. Like for me, that actually felt like more freedom and authenticity than just trying to like be both of them under one name.

SPEAKER_00 8:44

Yeah. And I actually think that's so beautiful because I think people think there's like a right and a wrong way to do things. And it's actually like the end of the day, personal branding is like it's the thing that you're going to take with you throughout your career. So, like, you know, that's that's why I love having a personal brand. Like it evolves with you, it can change, it's moldable. But at the very end of the day, regardless of what it actually looks like, it has to feel so authentic and true to you and true to your goals. And I think that's why people might feel like personal branding is challenging. Um, maybe it's like they have trouble seeing a long-term vision for it. And I think the block, the initial block is usually like, well, we're trying to do something that maybe is actually like not in line with what we really want deep down, which sounds a little bit like, I don't know, try not to go too much into like the woo-woo spiritual side, but I'm actually like the however we use our personal brand should just like feel really real and like what we actually really want. For me, it's like being famous and I've become okay with saying that, even though I used to die every time I had to say it to someone. But once I started sharing that and really leaning into that, that's really when my business became so successful. So do you believe in that a little just a little bit?

SPEAKER_01 10:00

Oh, I fully agree because to me, it has always felt like if you are trying to build your personal brand or your or your business even as a whole around something that doesn't feel wildly like authentic and honest, at some point you will inevitably pivot. Like even if you did it with good intentions, even if it was like, oh yeah, like I think this might be the thing, like maybe you weren't even trying to perform or you know, something that has maybe a little bit more malicious and fake something. But even if you were just like, maybe this is the thing I should niche down to, maybe, you know, if it didn't feel fully aligned, the reality is within a matter of weeks, two months, you will stop posting content, you will stop selling your offers, you will stall out again because it didn't actually feel like you. And that's probably a huge sign that it's misaligned. And I think that once you kind of like strip away all of those layers of what you think you should be doing and that comparison game of looking at other people and saying, well, her way must be the right way. Um, and you get super honest on what do you actually care about and what do you actually want to be known for, then rebuilding a strong personal brand based on that one kind of core essential truth? This found this is starting to sound so like mystical, which you and I are not like woo-woo soft mystical people. We're so strategy centered, but I'm all like, strip away all your layers and get down to that core truth. Well, this took a direction. But I think what we're trying to get at is like at the end of the day, what is that one thing at the end of your life that you would be really happy that you educated people on, that you produced a body of work on, that you produced content on, that you served people and like helped them get results in that one area and getting really, really clear on that before you get into the noise of marketing and personal branding and business?

SPEAKER_00 11:51

Yeah. And it's interesting, like this conversation always reminds me of this one client I had who, you know, I think there were so many possibilities for her personal brand, but she kept going back to this, like, it was always a revenue goal. So I was like, well, what's like the one thing you like really want to do? Is it writing a book? Is it becoming a paid speaker, like a renowned keynote speaker? Like, what is it? And it was just like, I want to have a million-dollar business. And I'm like, well, you can, but like that can't be like the end goal because I think when you're really staying true, like, here we go, the mystical stuff. What is with us today? I don't know what's happening. I don't think people like it. When we stay true to this like end goal, it actually makes this is the part that I that I think you and I both do really well. It makes it really kind of like I don't want to say audience building is effortless, but I think between you building your online and offline community and like same over here, it actually is a piece that has felt really easy to make a generalization because you and I both work really hard, and that's the other thing. Like having a personal brand-based business is a full-time job. Like you and I are like voice noting about business stuff at like, you know, into the wee hours of uh of our Saturday nights sometimes, but that's because we're so passionate about what we do. And I think if we tie things to like the revenue bowl, it's really hard to like be excited to like work on something on a Saturday night. Whereas like you and I are both so lit up about what we do and like are so like empowered about the impact that we have, that that's what makes it easy to like get up every day and and do it and show up. And content creation becomes more, more effortless too. So yeah, I think, you know, despite the mystic, the mystic nature of all of this, it is the deeper piece of why a personal brand either works or it doesn't.

SPEAKER_01 13:51

Oh, I like the way you ended that right there. Um, so I want to switch topic slightly and talk about comparison and success and doing things a little differently and how some of these things that you and I both do, which is hosting events and hosting online things. And and quite frankly, we're both even on the same brand part brand ambassador teams for several for a couple of brands together, which is really cool to see. Um, and so I thought it would be cool if we could share a little bit about like what are some of the ways that you define success for yourself or for your brand and leveraging those tools, such as events or brand deals. Um, or in your case, you're writing a book. And that way we can show the audience for everyone who's listening, like how those things can be very similar on the surface, but are actually very different when it comes to priorities and success.

SPEAKER_00 14:43

Yeah, it's I love this question so much because you and I have obviously talked so much about it because we're so close and then we talk about the same things, but then we almost talk about them in a different way, or maybe I just know we talk about them in a different way because the end goal or the result we're trying to achieve is so different between the two of us. So for me, when I look at building my personal brand, like let's use the concept of an event, for example. Um, and earlier today I was walking the dog and I'm like, how am I gonna talk about this without sounding self-serving? And we're just gonna, I'm gonna hold that awareness and say it because I know someone out there is gonna relate to this. So, you know, when I look at the power table and what you're building, you're really great at building this community under this name, Power Table. And you're bringing in awards and you do the virtual summit, and there's so many different elements that you bring in to like create this community that everything lifts up together. And when I think about Power Table as like a media entity, uh events production company, it really is like it's taken on a life and identity of its own. When I run events, it's from a place of honestly, how do I build my community so that I can continue to have an engaged audience and you know, leverage future book, my podcast to grow that awareness. Because here's the thing no one is growing uh an online presence solely online anymore. I'm I really take pride in the fact that my following, my metrics, they grow consistently month over month. And it is because I like show up in different spaces. I'll like take my online presence and build it offline. I think the reason why I do this and I want to host events and I try to bring more and more people together is because the more that I can grow my audience, the bigger impact I can have, and the more resources I put in the hands of other people. And I think the probably the thing that you and I both do really well is like lifting up other business owners. Like I'm fully in my power when I'm like, I would love to refer you to this person who I think can change your life. And we can do that in different ways. And I think now I've grown my platform to a place where if I make a recommendation or if I bring someone onto a stage, I know that that moment is going to have an incredible impact on that person's business. And that goes back to like, okay, I really want everyone to feel famous for their work. And now I've kind of done that for myself. So it's using my platform to show like other people can do this. Here's an opportunity. But also the more people have the opportunity to like feel famous for their work using my frameworks or my concepts or even reading my book, that's just proof of concept for like my philosophy and my work. So I hope that doesn't sound so like like you know, I'm hosting an event to be the Katrina show, because I'm really not, but it is really based on like if someone goes to my event, Big Brand Energy, and then follows me and on online, you're gonna get the same experience, even though like my events, I only really speak for like maybe a collective like 90 minutes, and the rest is all other people. So yeah, that's kind of how you see that differentiation. But I'm interested to see to hear your thoughts on that.

SPEAKER_01 18:07

Well, I don't think that what you said was self-serving. I love that what you pointed out was there can be a dual purpose here. Yeah. You can host an event or a content series or like whatever it is that you're creating to build brand awareness in your business, you can do that thing to grow your own brand and be successful. And it can have a greater impact on somebody else too. So I don't necessarily think that's self-serving. I think it's just like aware that these things can have more than one purpose. And something that I think about often, because I see a lot of women in our community, they're hesitant to um be seen as too much, right? Or be too bold, or have people think like, what would they think of me if they saw me like claiming I'm all that and I'm doing all of these things. And I've always kind of taken the opposite approach where I'm thinking, but my success directly impacts other people's success, which then also directly impacts my success again and again and again. It's just this beautiful spiral is like my good is their good because it shows them proof of what is possible, which then means they go out and do more things. Um, and and like you said, some of that is built through coaching or frameworks or tools. Maybe it is through referrals or maybe it's through somebody in the room. And I also love that you said like you know that when somebody comes on your stage, like chances are that moment might have the potential to change the trajectory of their life or business. And what a powerful, beautiful thing to experience. Um, and that that has its own layer of fame, which I think and success to me. But it also comes with so much responsibility. I've been having that conversation with a lot of event hosts a lot lately. You and I have talked about it. Like the fact that when I put someone on my stage, it's also my endorsement. So, you know, like it or not, like we don't like to think of ourselves as celebrities. Often I think most women try to avoid that mindset. But the truth is that I know I've reached a point of growth where anytime I put my name on something, whether that is hosting my own event, putting somebody on my stage, or even going to another event, being a speaker or somewhere else, that is my endorsement. And other people will make buying decisions based on that. And that means I have an ethical responsibility to their money because they didn't make this decision because they just found this event randomly online or they found this brand. It's because of me. And so recognizing, you know, what a responsibility that is in every part of that personal branding strategy.

SPEAKER_00 20:37

Yeah, and it's such a like, because if you would have asked me three years ago if this was something I would be so concerned about, the answer would be no. But I think you and I have been doing this long enough where we've seen, you know, what an impact it can have to like make a referral or like put your name on something, and then it's like all of a sudden I'm like, yikes, that was not the experience that I had hoped someone would have. And that's a really, it's a really tough place to be. And I think, you know, I I often think about you and and just the volume of speakers and people that you bring into your community. Because I mean, here with my event where I like am handpicking just a very select field because it's smaller, it's you know, it's not as long, and I'm still like, okay, like don't make the wrong choice. And you really like I I it's a big responsibility, and I love how you tackle it in like a volume sense because yeah, I it's a big weight, and I don't think people are really ever prepared for that. I mean, as soon as I, you know, especially the online space, because people are really quick to like say that they know somebody or like, hey, like, you know, I know Katrina, or like Katrina said this, or Katrina, like all of a sudden I'm like, oh God, like I didn't realize that I was gonna be like the spokesperson for now that. Like other random business owner, but it has forced both of us to be more discerning in how we spend our time. And you know, we don't we don't figure that those kind of things out before they happen, unfortunately. So yeah, it's all in the learning on that one.

SPEAKER_01 22:18

So much learning. I feel like I'm doing more learning now, if not like, you know, you think with a new business, that's when you're doing the most learning. That is like not the truth. The truth is it it just gets bigger from here. And I love that you brought up the volume point because I wanted to touch on this so that, you know, since we were talking about like the different strategies that personal branding and hosting events can take, like my events, I have always been a volume girl. Like I that's a sweet spot. I'm not aiming for that, you know, $50,000, $100,000 offer. Like, I'm not interested in that. I'm all I've always sold volume. And it ties very nicely into the community building component that we have created with Power Table. But what that means is that my strategies are wildly different than yours, Katrina. And so the structures are different, and I accept a lot of speakers. And what that means is we put speakers on our stage who we want a good variety. Like some of them are very experienced, some of them are from our community, and maybe this is their first stage ever. And another event might not want that, right? They're going to only want those like highest tier speakers, the most experienced. They're probably charging or sorry, paying for speakers. And in our case, while we have some really high quality speakers, like this is actually not a like um bad thing on anybody, but it means like we go with a higher volume of speakers, attendees, partners, sponsors, because that's the actual structure of the company and branded community we're building. And so it's really cool. I don't think I've ever gotten to talk about that on the podcast. It's just like, what does this difference look like when it comes to personal brands?

SPEAKER_00 24:00

Yeah. And it's so interesting because that's truly like a scalable, like that's a scalable event. And I was thinking, knowing I was gonna have this conversation with you, I was thinking to myself the other day, I was like, what is the vision for like my events? Because, you know, in June, I'm gonna do my biggest one, which is targeting a hundred people, which feels big for me. And I can't believe I'm even doing that. But you can do it, it's gonna happen. Totally. And I'm like, it feels so good, it feels so right. But if it's funny because I've already entered the cycle of being like people being like, oh my gosh, I can't make that date, or you know, I'd love to be involved in the next one. And I'm like, there's this assumption that I'm just gonna keep doing them, which I don't think is a wrong assumption because I think events is part of my revenue stream, my personal brand. But the difference is for you, growing power table, like it's this legacy that you're creating. Whereas for me, I'm like, you know, I like right now, it's big brand energy. That's the thing. The next event might not be like that, might be a different angle, might be a different, you know, it might be a retreat, might be like 12 people because that's what I kind of feel like doing. That's what's gonna serve like my long-term personal brand goals. Because do I wanna host like a 700-person event like Powerhouse Women's Style? I don't know. Like I would love to be a part of that, but I don't know that I I don't know that that's what I want to hold. Cause for me, scalability of a personal brand is more okay, you know, how many copies of a book can I sell? How many people can I impact, maybe like by being on TV or like, you know, by partnering with a brand. Like that's how I kind of view the scalability of my personal brand, not so much like, hey, let me continue to have this conference that grows and grows every year. It wasn't until like three weeks ago that I even pulled the trigger on this event, just based on like me finally mapping out a book launch and aligning some of the other pieces of things that I personally have going on. So that's that's the behind the scenes on like how I actually feel.

SPEAKER_01 26:07

I love that. I'm like, this is so good. And the takeaway here is like that there are no wrong choices. No, there are so many different options for the way that you can leverage events, like you said, or retreats, or you know, maybe it's a summit. Um, we have all of these different opportunities online and in person that you could be using to grow your brand awareness. And there are no wrong answers. And some of them might serve you in a specific season, and maybe you pivot to other things. And then there might be one or two that are your basically career-defining assets. And you might not know what those are right away. Like, I didn't know that the first year that we hosted Power Table Live, but it was like the second year, I just like the sheer overwhelm of momentum and feedback and the things people were saying, I immediately knew. And it kind of goes back to that, like that deep down truth, right? You were like, okay, this is it. Like, this is the thing that I was meant to create. This is the thing that I know will be the legacy of my business and my life. So it's just cool to like kind of talk about things that there are all these different ways that you could accomplish this and like which ones speak to you.

SPEAKER_00 27:17

And what a cool moment to have. I think I'm still waiting to have that moment, if I can be really honest. Um, I think, yeah, I love hosting events. Also just love being at other people's events. Um, obviously, you and I met through attending events. And I think sometimes people get a little bit, I don't know, ego driven about like, oh, I'm only going if I'm speaking. And I'm like, God, if I didn't attend events, I would not have built up like my personal brand to the place that it is now. And like you and I have said this before too, where it's like, it's actually so nice now to go to an event where you're not speaking. Cause it's like, oh, I just get to like learn and connect. And for me, that I think it's in those moments where like maybe I meet someone who is like, your perspective changed my life. Or even earlier today, this is like so random, but I was talking to a girl that I went to high school with, and she has been following me on LinkedIn for like the, you know, however, however many years since we went to high school a long time ago. And she's like, I want to, you know, leave corporate and start my own business eventually. And I just want to let you know like how inspiring this has been to like watch you do it. And that those are the moments where I'm like, I gotta keep talking about this. Um, because that like reinforces why me showing up in vulnerability, you know, with the like like all the parts of the success, but also the like not so fun things actually impacts, you know, more people than we can even imagine. But I think, I think my my moment is still coming where I'm like, this is my legacy. So I'm excited to figure out what that is.

SPEAKER_01 28:56

Well, I'm excited for you too. I have one final question for you on the podcast because I feel like while this conversation probably gave a lot of strategic insights, I want to make sure we leave with some actionable tips too. So I would love for you to share what you think some of the like go-to or obvious, like make sure you are hitting these boxes. Strategies are for personal brands for people who are listening to this podcast and are let's say maybe not hosting an event or hosting something at this point, and instead are service providers, coaches, we have agency owners listening to this podcast. We're like, okay, I see the value in what you guys are saying in terms of, you know, making yourself the face and building these relationships. So, what would you say are the like you must have these things in your personal brand if you are maybe not ready to host an event?

SPEAKER_00 29:50

Yeah. So this is like the this is the one thing that I'm like loving talking about right now. It's this difference between like brand awareness and brand authority. Anyone can generate their own brand awareness, right? Like we can like go to events, we don't have to host them. We can go to events, we can be in person with people, we could go viral, we can just create content that pops off. Like brand awareness is entirely up to you to create, and that's great. Like, what an empowering thing to realize. Like, people can know me by just me consistently showing up and and trying to like be known and recognized for my work. Brand authority is what actually changes the trajectory of your business. So, brand authority cannot be created by you, the business owner. Brand authority requires a third party to say this person's credible, this person's trustworthy, I endorse this person. Kind of back to like what we're talking about at the beginning: like, how do you position yourself as trustworthy, credible people take, you know, other people's opinions and thoughts and referrals really seriously. We need that third party to build our brand authority, which leads to us maybe bringing in new revenue streams, not even hosting events, but getting paid to partner with a brand or um getting paid to speak. So the biggest advice I can give to anyone who is like, okay, I'm not I'm not hosting events and like, you know, that's does that doesn't interest me. I'm still like, well, you need something to show that you're an authority if you want to go to that next level in your career, which means, you know, being able to like have these other revenue streams or just charge more money for your service. And how we create that without hosting events is through traditional PR. So that's going on podcasts and building relationships that way. It's participating in events. You know, you can build so much authority by just being the person that shows up consistently, not even on the stage. I'm a big fan of my local chamber of commerce. So I go to at least one chamber event every single month. And I honestly think that has done an incredible like local authority building thing for me that I wouldn't have been able to generate any other way. And that's by showing up physically, like, you know, at the restaurant that's 15 minutes down the street. Doesn't mean investing in a hotel stay or anything like that. Um, media features too, just being interviewed in the media and being able to say, like, you know, I shared my opinion in this particular publication or someone found my thoughts valuable over here. Those third-party visibility tactics are really what's going to help you kind of lift up to that next level, especially if you're feeling like stuck or stagnant in your growth as a service provider right now. It when that happens, it's usually because we're ready for like a little bit of PR, a little bit more visibility, and starting to bring that into the strategy. So I feel like I had to put a PR plug in there somewhere.

SPEAKER_01 32:40

As you should, as you should. I'll also just add one more in there that or two more, let's say, um, that we didn't touch on, but I know you're a big fan of this is like awards, applying for awards, getting that third-party recognition, which unfortunately, by the time this podcast comes out, I believe our Power Table 100 award applications will already be closed. But there are other awards for you to apply to throughout the year. Um, and that can be a good recognition, but also thinking about collaborations. So you guys know I'm always going to bring in something community um oriented. But thinking about collaborations as brand authority is something people skip. So they only talk about it from that like brand awareness, grow your audience, like be visible. But actually, collaborations add authority and credibility to you because that other person that you're doing a collaboration with, whether that's a podcast, a live, an Instagram post together, they had to agree and endorse you. And that can be also a really powerful and often underutilized tool for service providers if you're getting in front of like really aligned audiences too.

SPEAKER_00 33:45

Yeah. Pick those collaborators wisely.

SPEAKER_01 33:50

Katrina, thank you so much for coming on the podcast. Where can people find and connect with you? And if you want to share a little bit about um what you're gonna be talking about at Power Table Live, I would love for you to wrap the podcast that way.

SPEAKER_00 34:04

Well, that's the best place to meet me right now is at Power Table Live in April. I am going to be talking about how you can actually use all of these facets of visibility. So whether it's magazine features, podcast interviews, speaking, to actually generate tangible results for your business. So I'm a big fan of like what does visibility planning actually look like? What are all these pieces that we need to really create like profitable personal brands, like visibility that actually generates profit and revenue for our personal brands? So that's what I'll be chatting about in April in Destin, which I can't wait for. And in the meantime, I'm over at Katrina Owens PR on Instagram. That's the best way to find me, katrinaowens.com on LinkedIn too. I'm trying to be more active over there. Just Katrina Owens. So yeah, uh, that's that's me. Perfect. Thank you so much for coming on the podcast, Katrina. Anytime.